Saturday, November 15, 2014
Search Engine Optimization (SEO) needs to be a factor in an online home based business. Starting a website is a way to get your name, interests and what you have to offer out on the World Wide Web. Japanese search engine DW230 allows quick searches utilizing Google, Yahoo and MSN. A vast majority of internet users use search engines to find what they are looking for. As an online entrepreneur it is beneficial to know what search engines look for when they return search results. Having a website would be a waste of time without the proper SEO. When you have a Website with information that has proven to be of great interest to the online community you will have to optimize it to drive traffic from search engines. The amount of search volume generated by keywords and terms is the building block for search engine optimization. Your websites content should be directly related relevant to one topic. This will allow search engine algorithms to determine how to index your website. Indexing is how search engines store websites so they will have relevant information to return when users perform a search. SEO; for keywords and phrases: To determine how often words and phrases are looked up in search engines go to: http://www.seo2020.com/seo-tools/keyword-research/keyword-research-tool/ Type in "Work at Home Business". You see it generates over 37,000 in monthly search volume. (at the time this article was written) Search volume needs to be the basis of what you're looking for and how many other sites are competing for the same word or phrases should also be considered. Your website content should focus on providing quality content surrounding your keywords or phrases. *Note: focusing on keywords does not mean repeating them over and over within your content. It has been said that Google considers websites with repetitive keywords as "spammy". If Google labels your website as spammy you will have difficulty getting indexed and ranked. So beware! Search engine optimization entails many things but one goal is to provide search engines with websites they can identify to be of value. "Quality content is discussed in the Latent Semantic Indexing (LSI) article on my webpage." Having quality backlinks is another common but sometimes overlooked SEO strategy. Posting your website content to article and search engine directories is one way of achieving multiple backlinks. Obtaining quality backlinks is the most time consuming part of SEO and it is recommended that this process be outsourced. The results you see from backlinks can take several months but the page rank and traffic you will obtain from it is astounding. This is not an overnight process, SEO takes time (I will repeat this fact throughout the article)! For HTML websites you can optimize for search engine robots by adding specific tags in your source code. For example: * Search engine optimization: get the basic scoop on SEO. * seo,search engine optimization,Internet,online business . * You can not successfully run an Internet business without SEO. Familiarize yourself with Search Engine Optimization today. You should also have your keyword or phrase in your article/content headings. When search engine robots crawl your webpage they will find that your title specifies what the webpage is about. The keyword meta tag will further specify what terms will be discussed in your content (no need for a space between the commas in Keywords located in the meta tag). The description meta tag is how your webpage will appear in the search index (which should also highlight your keywords but it must be readable not spammy). This is basic SEO information. I suggest you do all of the basics then outsource the rest. There are many companies that stay abreast of changes in all search engines. The value of outsourcing SEO is that it allows you to: 1. Grow your business 2. Free up time for you to start another website. Ultimately you are trying to ensure your webpage appears in search engine results when someone does a search on your topic or keyword/phrase. Lets Flash forward: You have built a highly optimized website with a highly searched keyword phrase that has multiple articles which are spin-offs of you keyword/phrase. For instance: * Work at Home: (phrase) * Work at home jobs * Work at home business * Work at home opportunities So you would have the main "phrase" as your home page and 3 different pages with articles. These are broad topics used for example only, you can ultimately get more detailed in your subjects. Remember each article must have a keyword density of no more than 12%. Some will argue the percentage of keyword density your article should have. My suggestion would be to have someone proof read your article and ask them if they feel your keyword phrase is repeated to often. Again, be very light with the density (no more than 12%). Keyword density has increasingly become less important to search engine robots as it can be viewed as spam if over used. What search engine bots do find important is what synonymic terms are used with your keywords. On your website, the home page links to each article page and each article links to the subsequent article. No article will link to the previous article or to the homepage within the article content. Place a "Sitemap" link and "contact us" links on each article page. The aforementioned is a basic website linking structure which will allow search bots to move fluidly through your website without running into broken links. This is important for search engine optimization because it will allow the robots to crawl your entire site. When you link from one page to the next have the link as far down in the article as possible. This will allow the search engine bots to fully crawl your articles. If unable to naturally incorporate the next page link in your article text you can create a visual line break between the bottom of your article and add the link to the next page below it. *Next* Submit your homepage URL to multiple WEBSITE directories to get your site indexed (outsource). There are paid and unpaid web directory services. I'd suggest using the unpaid services for now. Search engine robots frequently scan web directories for information so you need to have your website in a directory to get indexed. Once your website is indexed submit each of your ARTICLES to article directories (outsource). Do a search on "search engine friendly directories". Do not waste your time with new directories or directories with low page rank. Keep your website optimized and with fresh content by adding two articles a week and do not forget to submit them to article directories. Adding just 2 articles per week will allow search engines to see natural website growth which studies have shown to be favored against automated article generation that adds 50 or so articles a week or a day. Search engine optimization (SEO) takes time, in most cases you will not see results overnight. As mentioned before; for a fee, companies will optimize your website and submit them to directories, but beware, you get what you pay for. For instance, some companies advertise they will submit your website to 1000 search engine friendly directories for $100. More than likely these companies will not give your site the proper submission it deserves. Submitting articles to search engine directories is a time consuming task and it is not cheap. On the other hand, when your site is submitted to the right directories the rewards are astounding. It is only worth getting a website optimized (S.E.O.) [http://servicesareus.com/home-based-business/Internet-business/SEO.htm], if people have genuine interest in the information you offer. There is a substantial amount of time involved with submitting content to directories and in order to grow your Home Based Business you may need to find an auto submitter that will allow you to input your information and submit to hundreds of directories with the click of your mouse. Will Moore is the developer of ServicesAreUs, the online resource for information on Search Engine Optimization (SEO) and everything related to Internet Home Based Business strategies. Article Source: http://EzineArticles.com/?expert=Will_Moore Article Source: http://EzineArticles.com/691276
Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers. Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned. Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited. Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website. MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let's talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages. The primary factor that will determine whether your SEO content is "good enough" is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That's why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories. To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done. Ethical search engine optimization is a must or you will get banned. It's not if, it's when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success. Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website. My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There's a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google's terms of service as they have some information on their site about it. Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one's website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update. Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers. Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques. For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings. If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about. Patricia J Tuley is a Technology research analasis. You can visit my site [http://www.seoarticlesonline.com] for more great information on search engine optimization and products. Article Source: http://EzineArticles.com/?expert=Patricia_Tuley Article Source: http://EzineArticles.com/347015
Friday, November 7, 2014
Code Optimization is an administration you can expect at the most elevated amounts of search engine optimization services, as it includes an upgrade of your site HTML. The improvement of your HTML can effect web index rankings in two ways. Firstly, it can help mitigate code-disarray, and make your content simple for search engine algorithms. Secondly, it can help decrease the load-time of your site pages, so that web search engine spiders don't need to hold up around while your page loads (in light of the fact that it's excessively long, or has many images).
A far reaching search engine optimization campaign will have the majority of the above components, yet it will additionally fuse other vital administrations, for example, conversion tracking, traffic reports, ranking reports and keyword research. Another significant factor is Local SEO, then the question arises What is Local SEO? All things considered, it is the methodology of optimizing your site so you can get the higher local search rankings.
As Google keeps on gaining a superior understanding of clients search plan they are going to show local results about for all the more non area particular inquiry terms too, making local better. This means looking an expression like "best bread shops" could return local organizations blended in with the organic or natural results. The main point is, in the event that you have a business that can offer local clients or has a physical location, you just have to optimize it in accordance with local search. Hence, it can be easily said that search engine optimization is very important and vital for all the businesses or companies having online presence on major search engines like Bing, Yahoo and Google.
Link Building (Link Development)
Link Building is a standout amongst the most questionable and frequently talked (composed) about points of the search engine optimization industry. The backlinks are the most crucial part of any site optimization campaign, and in the meantime the most prolonged and thusly most unmanageable (accepting they are great quality connections and not simply irregular catalog submissions and website remark spam) part, inescapably, there are numerous administration suppliers who offer cheap third party referencing administrations to draw in and inspire potential customers. Such plans incorporate extensive volumes of index submissions, useless website and gathering remark spam or article composing and submissions which bring about amazingly low quality substance distributed on just as low-quality article indexes which help in no positive approach to positioning changes.
Great quality link building work concentrates on quality instead of quantity. A well prepared, significant, great quality link is valued commonly more than many free directory submissions.
The essentials of external link development are, have dependably been and dependably will be, in light of great quality (i.e., helpful, fascinating, stimulating, instructive) content. This is because it engages the visitor with your website and directly links it with their requirement.
Why is Off-Page SEO significant?
Search engines have been striving for quite some time to figure out how to furnish proportional payback outcomes to the searcher. To do that, they consider the on location SEO elements, off-page SEO and some other quality variables.
Off page SEO provides for them a great sign on how the World (different sites and clients) see the specific site. A site that is valuable is less averse to have references (joins) from different sites; it is more inclined to have says on social networking like Tweets and Facebook likes. It is more inclined to be bookmarked and imparted around groups of similarly invested-clients.
As an Internet advertising technique, SEO acknowledges how search engines function, what individuals search, the real inquiry keywords or terms wrote into search engines and which internet searchers are favored by their focused crowd. Optimizing a site may include altering its HTML, content and connected coding to both expansion its importance to particular keywords and to uproot obstructions to the indexing exercises of search engines. Elevating a site to build the amount of inbound links or backlinks is an alternate SEO strategy.
Likewise with a site SEO review, there are essential, and thorough administrations regarding on-page website streamlining. At the most essential level, an on-page advancement crusade could be an one-time venture which incorporates proposals created through a review, and the execution thereof. This kind of on-page optimization would by and large focus on the home page and a couple of other paramount pages on the site. More extensive on-page search engine optimization will utilize the discoveries of an exceptionally definite site SEO review, and monitor effects to guide continuous progressions to the on-page optimization.
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On Page SEO
On Page SEO denotes settings, which are applied on the website in order to get it optimized for the search engines. The most significant on Page SEO guidelines are:
- Optimized descriptions and titles
- Appropriate URL Structures
- User friendly navigations (user sitemaps, breadcrumbs)
- Internal links must be optimized
- Text Formatting (using bold, h1 and h2 etc)
- Image optimization (using ALT tag, proper image names, image size)
- 404 pages must be User friendly
- Pages must load fast
- All pages must have Google Authorship verification
- High quality and fresh content (Most significant SEO factor)
- External links must not be broken links to any kind of ‘bad’ sites)
Contrasting On- page SEO, the off-page SEO denotes to different types of activities, which are utilized exterior of the webpage. The most significant are:
- Social bookmarking
- Social Media
- Link Building
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